Engineering group TAIT has announced plans to acquire Thinkwell Group, the global experience design and production agency.

Thinkwell specialises in the masterplanning, design and production of guest experiences for theme parks, museums and brands and the company’s portfolio of clients includes Warner Bros., Universal Studios, Google, Lionsgate, Smithsonian Institution and Cirque du Soleil.

The company will now become part of the TAIT Group, a live entertainment industry specialist which operates in a number of markets – including theme parks, theatres, cruise ships, concerts, and corporate events.

Acquiring Thinkwell is part of TAIT's strategy to position itself as the "most comprehensive end-to-end developer of entertainment and experiences".

Joe Zenas, CEO, Thinkwell Group, said: “For decades, our incredibly talented teams have created some of the most engaging and dynamic experiences for brands and IPs around the world.

“The combination of Thinkwell’s world-class talent and extraordinary project portfolio with TAIT’s ambitious vision and shared commitment is a natural progression to expand the global footprint and broaden the reach of both companies.”