TechnoAlpin created a snow-filled retail installation for clothing brand Woolrich as part of the 97th edition of clothing exhibition Pitti Uomo from 9-10 January last week.

The Woolrich Forest installation was created in Florence’s La Dogana, with a space in the building transformed into a winter scene that echoed the wintry landscapes of Pennsylvania, where the brand was founded, and that allowed its outdoor products to be suitably showcased.

TechnoAlpin used a snow generator designed for warm temperatures that was able to produce snow from water continuously without the need for any additives.

In this way, it was possible to cover the floor of the space with a thick layer of snow within 24 hours as well as create the effect of it snowing inside the space, covering the trees that had been installed in there too.

Mirrors were installed around the sides of the space to give the sense of the installation continuing into the distance, while a special covering was used to protect the floor of the space and a drainage system employed to clear meltwater.