Cybex International UK has expanded its sales team with three new appointments. Lisa Greenfield joins as regional sales manager for the south west, Alan Ellis now holds the same role for the Midlands and Jo Rich joins as account manager.

Previously public sector area manager for an office equipment supplier, Greenfield brings sales, operations and media experience to her role, while former studio instructor and business management graduate Ellis was previously account manager for Polar Electro UK.

Rich has 15 years’ industry experience, joining Cybex from her regional sales and marketing role at LivingWell.