Fitbug Holdings, the AIM-listed provider of online personal health and wellbeing services, has launched a new Games Framework and iPhone app as an extension to fitbug.com, allowing users to increase their exposure to the Fitbug service.

Using Fitbug's established Connected Health platform, the new Games Framework allows teams or individuals to compete against each other to complete virtual challenges.

The new capability encompasses Google map-based progress and hotspot graphics, Chatterbox and social media features, as well as team leader boards.

It builds on Fitbug's previous league challenge, Fantasy Footfall, and is part of the Fitbug games offering that can be customised and branded to meet client requirements.

The new Games Framework supports Fitbug's corporate sales strategy of encouraging employee health and wellbeing - resulting in a reduction in direct medical costs and the hidden costs associated with absence.

Fitbug has also launched its first iPhone app, which allows Fitbug members to log physical activities and nutritional input, amend their goals and check their daily step progress with a new, easy-to-use mobile interface.

The aim is to motivate users to track progress and encourage fitness dynamically, while on the go.

The app is free and can be downloaded by Fitbug members from the App Store.