A new cycling studio concept aiming to put a 'high-tech spin on the indoor cycling phenomenon' has launched in London today (13 February).

The new Cyclebeat studio has a stadium-style layout and a motivating performance Beatboard, designed to offer customers a more inclusive and interactive cycling experience than those offered by traditional gyms.

The concept offers riders an experience which starts the moment they log onto the studio website. Having decided which class they would like to attend, riders can reserve a particular bike just as they would when booking a seat on a plane, while checking out their instructor's profile and even listening to a sample playlist.

Meanwhile, the club's 'Beatboard' will allow riders to see their performance streamed live onto a board at the front of class - although riders are only identified by their bike number, so there will be no 'naming and shaming'.

Cyclebeat was founded by two London lawyers, Justin Crewe and Greg Allon - both passionate indoor cyclists.

Crewe said: "We love indoor cycling but found the standard varied so much from gym to gym and class to class, so we set out to create an indoor cycling experience that is consistently brilliant.

"We identified three key factors to ensure that our studio is a cut above the rest: we secured talented instructors; introduced technology which makes for a much richer experience; and established a very flexible membership system."

The studio has been equipped using the latest cycle range from Keiser.

Tim Colston, managing director at Keiser said: "Our M3+ Bike is the perfect partner for this innovation as it is the only studio cycle with an onboard computer which provides heart rate, calorie and resistance level monitoring.

"This means that everyone from athletes to beginners can enjoy a truly effective workout."