Meliá Hotels International, has unveiled a new program to makes its Sol Wave House Hotel, located on the beach of Magaluf, the first 'twitter experience hotel'.

The main engine of the whole experience is a virtual community called #SocialWave, which is only available from the hotel’s wifi, which guests can access from their mobile or electronic device. They register with their twitter accounts.

Two Twitter Concierges are devoted exclusively to meet guest requests via Twitter and generate conversation in this virtual community, acting as a link between all of them.

The aim is to enable guests to chat with each other, experience, flirt, compete in contests and share photos.

In addition, the hotel has created the new #TwitterPartySuites, for up to four people and #TwitterPoolParty, which is held every Friday at the hotel.

As explained by the first "Twitter concierge" at Sol Wave House: "Our main client profile, young and social, is always looking for new experiences and emotions shared with a growing virtual community; With #SocialWave we wanted to meet this aspiration, which binds to the quality and striking design of our product and the outstanding beauty of the environment.”

Since its opening in summer 2012, the Sol Wave House has positioned itself as a social hotel, with 184 suites and junior-suites with contemporary design. It also houses a 26,900sq ft (2500sq m) VIP terrace facing the sea, plus pools, sporty California-style restaurants and concert areas with live music during the day.

The hotel’s general manager, Gonzalo Echevarría said: "The hotel has taken a new step in meeting the expectations of an increasingly experiential and social customer profile, through new technologies."