Aromatherapy Associates Group has continued its recent hiring spree to foster business growth, appointing Laura Kelly as new business manager.

Kelly will be tasked with strengthening new business accounts for the group’s luxury global spa and skincare brand

Aromatherapy Associates and premium men’s grooming range The Refinery. Her appointment follows those of Muriel Zingraff-Shariff as CEO and Leslie Davey as global marketing director of the company in January of this year.

Kelly has 25 years’ experience in the spa industry, including international sales management, brand management and training. She has worked for multiple international organisations, such as Decléor, Carita, Grafton International Nailtiques and Payot.

Kelly is a professional aromatherapist and is qualified in beauty therapy, aromatherapy and perfume science – all of which demonstrates the relevant knowledge necessary to drive the group’s business forward.

CEO Muriel Zingraff-Shariff said: “This year marks our 30th anniversary and Laura is the perfect addition to the team as a highly skilled professional who will help us take Aromatherapy Associates to the next phase.”