Andrew Bagnall has been appointed commercial director for Keiser UK, tasked with driving significant sales expansion and taking the brand ‘beyond bikes.’

Bagnall, who knows the company well from his time distributing Keiser products at Forza Fitness, will oversee the whole of the UK business.

Aside from driving sales of core Keiser products – such as its series of bikes – Bagnall will aim to build on momentum behind new functional training products, which are proving popular with rehab clinics and sports clubs.

“It’s a really exciting role and I’ve jumped straight in at the deep end with our busy stands at IHRSA and FIBO,” said Bagnall, who started in March, replacing Nick Startin.

“We’re aiming to capitalise on Keiser’s strong reputation and take the brand beyond bikes. Right now we’re focusing on putting the systems in place to ensure the company runs efficiently as we gear up for expansion.”

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