After launching its first hotel in Chicago earlier this year, Virgin Hotels has opened its first spa at the property, with five treatment rooms, a hammam, and a manicure-bar.

Known for shaking things up, Virgin is putting its own spin on the spa by allowing clients to completely customise treatments, from duration in time to focus of the treatment.

“Instead of replicating the operations at your typical city spa, designed for elongated and expensive days, we’ve turned the proposition on its head, and created an offering for business travellers and locals alike,” said CEO of Virgin Hotels Raul Leal.

Leal said customers who have demanding schedules or limited budgets will benefit from the flexible options.

The Spa is being run by Virgin Hotels, and uses Red Flower and emerginC products. Treatments include manicures, pedicures, facials, massages, and waxing. Designed to be a social environment, The Spa features five treatment rooms including a couple's room, a unisex hammam and a central manicure-bar, where a champagne cart makes daily rounds.

Virgin Hotels Chicago is located within the former Old Dearborn Bank, built in 1928. As guests enter The Spa, which occupies the bank president’s old office, they’re greeted by the original fireplace, central manicure bar and a seating area.

The Spa also boasts extended hours, staying open until 10pm, a move designed to attract business travellers and busy locals who need to fit treatments into their busy day, said Laura Kilroy, communications and social media manager for Virgin Hotels.

Virgin Hotels will be open in Nashville and New York next, and both have plans for a spa.