American on-demand massage company Soothe has acquired San Francisco Bay Area competitor Unwind Me, expanding the firm's presence in the San Francisco market.

As part of the acquisition, the Unwind Me network of massage therapists will be folded into Soothe’s national network. Akaash Achreja, the founder of Unwind Me, will serve as an advisor to Soothe, and Unwind Me’s technology will be integrated to enhance Soothe’s technology platform, the company said.

Soothe will also honour all existing Unwind Me massage credits.

Founded in 2013 by Merlin Kauffman, Soothe connects customers through a mobile app or website to an available massage therapist, ready to travel to their home, hotel, office, or event space in as little as an hour.

Soothe has more than 1,700 massage therapists and is available in 13 major US markets (San Francisco Bay Area, Los Angeles, Chicago, Miami/Ft Lauderdale, Washington D.C., Seattle, Austin, Dallas, Phoenix/Scottsdale, Orange County, and San Diego), and will soon launch in New York City.

Massage-on-demand is one of the trends identified in the Spa Foresight section of this year’s Spa Business Handbook.