Georgiann Reigle will join skincare brand Aromatherapy Associates Group on 1 November as vice president for Asia.

Reigle most recently worked for haircare company ghd, where she established the brand in Asia by developing a core professional salon and spa channel as well as expanding the brand’s distribution in luxury retail partners. Reigle also led and managed the Australia & New Zealand subsidiary of ghd and oversaw the global e-commerce business, company strategy and product management.

Prior to this, Reigle spent several years at global management consultancy Bain & Company, where she worked in retail, consumer products, technology and private equity in the USA, Asia, Europe and Africa.

“After 30 wonderful years, we are excited to be expanding our luxury spa and retail business globally,” said Muriel Zingraff-Shariff, CEO of Aromatherapy Associates. “Asia is a key growth region, so I’m delighted to welcome Georgiann to the team. Her wealth of experience in this market will be a true asset to the company.”

Aromatherapy Associates chair and co-founder Geraldine Howard said that Reigle’s wide knowledge of the Asian beauty market, combined with her business experience, makes her an excellent addition to the Aromatherapy Associates team.

Aromatherapy Associates also recently appointed Chantal Sanders as vice president for Europe, Middle East and Africa.