Themed entertainment specialists Zeitgeist Design + Production (ZD+P) have promised Indonesia’s first world-class theme park, using a combination of a dramatic natural setting and cutting-edge technology to create a “Narnia-like” immersive experience never before seen in the region.

The US$500m (€464.5m, £331.5m) theme park and resort development just outside the Indonesian capital of Jakarta was announced by the Media Nusantara Citra Group (MNC) in November. MNC, which operates a media network accounting for around 70 per cent of television broadcasts in Southeast Asia, is planning to use the park’s original IPs in its own programming, as the concept reverses the trend seen in most major theme parks of using top-rate IPs to attract in visitors.

“Since early 2014 we’ve been developing a totally original backstory and storyline for the park,” said ZD+P president and chief experience officer, Ryan Harmon, speaking exclusively to Attractions Management .

“When the project came about, we talked about using Hollywood IPs but felt in the long run doing something unique and original would be the better option – especially because the client owns and operates its own TV channels.

“Because of this, we can create stories and characters that can be presented on MNC’s own networks over the next three-to-four years and beyond.”

Harmon told Attractions Management that the theme park concept will sit in the realm of fantasy, while also telling the story of Indonesia. The attraction will offer five distinct “tribes” across the entire “kingdom”, using the park’s natural elements to help tell the story.

“In a way we’re combining nature and fantasy, almost in a Lord of the Rings or Hobbit fashion,” said Harmon. “The park is already a beautiful, dynamic site with jungles, canyons and cliffs, so we’re taking advantage of the natural side of things. It’s woven in. We’re letting the land tell its story. I wouldn't say it’s about nature but we are creating an immersive world which incorporates these ancient wonders.

“We envisage it as being like going to Narnia or Middle Earth. It’s its own immersive world which has a relation to the real world, which we call the outside lands, but it’s like playing an immersive videogame where you play a role in this world and its multiple perspectives on the same story.”

In addition to using distinctive design and architecture in each of the park’s regions to create an immersive experience, a number of interactive experiences will be available via smartphone, augmented reality and gaming throughout the park.

“One example of the kind of things we’re looking at is using overhead projection in our restaurants to create characters and little things running around your table,” said Harmon. “Using your phone as a binocular you will be able to look up at the mountain and see dragons up there shooting fire. There will be a lot of ways we bring these gaming, virtual interactive experiences in. Even the queue lines will be interactive, incorporating beacon technology so guests can play interactive games.

Harmon revealed that the park will comprise a mix of thrill rides, family rides, live entertainment shows and media-based attractions which currently do not exist in the region. In addition, a flying theatre show, signature rollercoaster and stunt show are all in the works. ZD+P is currently recruiting a team of industry all-stars, who have worked long-term for the likes of Disney and Universal, hopefully ensuring the quality of the ambitious project. In addition to rides and other attractions, the theme park will be home to two family hotels and a retail/entertainment centre, which will be located just outside the main gate.

“It’s a beautiful site,” said Harmon. “We really have an opportunity for what we hope will be the most beautiful theme park in the world through our designs, the landscape and fact that we’re on the equator in a greenhouse more-or-less. You’ve got the vegetation, the flowers and trees. Half of theme park is ‘park’ and we want this to be a botanical experience as well.

“We’re really excited about having the opportunity to create something literally from scratch. It’s very rare not having to copy things you saw in a movie and we've started with a blank sheet of paper. Everybody is pretty blown away.”