Premier Rides and Producers Group combine ‘delectable dining, cinematic adventure and theme park thrills’ in multi-sensory attraction concept
Theme park production company The Producers Group has teamed up with US coaster maker Premier Rides to create a turnkey attraction that combines the dark ride with the dining room.
Extraordinary Voyages Adventure Dining (EVAD) takes place in a 80-seat vehicle that travels across a standard 15,000sq ft (1,400sq m) footprint, departing at intervals of between 45 and 90 minutes. The vehicle, Centurion, takes its passengers on a journey that stops at different points to immerse them in a variety of destination-inspired scenarios. During this adventure, the passengers are served food and beverages, which could complement the visual environments and narratives.
“Extraordinary Voyages is an evolution in entertainment,” said Edward Marks, co-CEO of The Producers Group. “It’s the perfect mix of delectable dining, cinematic adventure and theme park thrills.”
Scenes and themes can be completely customisable. For example, passengers could be taken on a whistlestop tour of the world’s top cities, a trip into space, a journey back in time or a completely imagined – or branded – world.
“This is a first for both companies, partnering together to create a new patented ride system experience,” said Marks.

Duty Manager
Recreation Assistant (Dry Site)
Team Leader (Dry Site)
Community Activator Coach Apprentice
Membership Advisor
Customer Service Advisor
GP Exercise Referral Instructor
Activity and Wellbeing Coordinator
Food & Beverage Assistant
Company profile
Directory
Featured Supplier
Property & Tenders
Company: Lee Valley Regional Park Authority
Company: Newmark
Company: EiA Real Estate
Company: Savills
Company: University of Oxford







