Independently-owned fitness operator Ten Health & Fitness has a new place to showcase its ‘Move Better’ philosophy after launching its eighth London studio in Fitzrovia.

The 2,700sq ft (250sq m) Great Titchfield Street site offers members Ten’s “trademark” Reformer Pilates classes as well as a number of other services, including physiotherapy, massage therapy, rehabilitation and personal training.

Move Better Body Mapping also gives members the opportunity to discover how they can use tailored physical activity to reduce or prevent physical issues following consultations provided by Ten physiotherapists.

The site is also home to the company’s first-ever retail store – Health Performance Engineering (HPE) – and its TenEducation programme, which offers external training for fitness professionals.

Joanne Mathews, founder of Ten Health & Fitness, told Health Club Management that the company has been looking for the “right site” in Fitzrovia “for ages”.

“It’s a great area, and fits really well with our other West End studios,” she added. “It’s a great location, a beautiful space and we have a brilliant team in place.”

Ten Health & Fitness has its other locations in Little Venice, Mayfair, St James, Chiswick, Hatton Gardens, Notting Hill and The City.