Snapchat signs up Jeff Koons for augmented reality art project
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.
Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.
In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.
“The creative experience brings us together and brings about better communication,” said Jeff Koons.
“When somebody views one of my works I always hope that they have a sense of awe and wonder.
“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”
Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.
Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.

Community Activator Coach Apprentice
Membership Advisor
Customer Service Advisor
GP Exercise Referral Instructor
Swim Manager
Activity and Wellbeing Coordinator
Membership Advisor
Food & Beverage Assistant
Company profile
Directory
Featured Supplier
Property & Tenders
Company: Lee Valley Regional Park Authority
Company: Newmark
Company: EiA Real Estate
Company: Savills
Company: University of Oxford





