Two public relations and branding executives in the spa and wellness field have joined forces to create a new communications firm specialising in wellness.

Kim Marshall and Darlene Fiske have launched S'Well Public Relations as a subsidiary company to their established lifestyle agencies – The Marshall Plan and The Fiske Group – that focuses solely on wellness clients.

The agency has a tagline of ‘The original wellness storytellers’, and will use strategic positioning, informed storytelling, media relations and influencer vetting to distribute content via multi-channel platforms.

Marshall launched The Marshall Plan in the mid-90s to specialise in spas, and has worked with brands from Ritz Carlton to Waldorf Astoria and destinations from Tahiti to Turkey. Fiske spent ten years working at Lake Austin Spa Resort, and has since repped a number of high-profile resorts.

S’Well’s current client roster includes Bergamos Spa Retreat, set to open next month in Texas; Wellness Month, featuring events and deals at health-minded companies across the US; and spa consultancy Blu Spas.