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Lionsgate Entertainment World to open in China next year

By Luke Cloherty    21 Dec 2018

The Lionsgate-themed immersive experience planned for China, Lionsgate Entertainment World, is to open next year, its developer has announced.

Stretching to five-and-a-half acres, the centre will include attractions, dining, and retail themed around Lionsgate film franchises that are popular in China, including The Hunger Games, Twilight and Escape Plan.

The experience will be located just by China’s border with Macau, in Zhuhai, and is being developed by Zhuhai Hengqin Laisun Creative Culture City Co. It has been created by experience designers Thinkwell.

There will be around 30 attractions on offer to visitors at the centre, among them media-driven simulations and virtual reality experiences.

Lionsgate Entertainment World general manager Selena Magill said: "Lionsgate Entertainment World aims to become a multifaceted destination by engaging guests through storytelling, as well as encouraging participation and social activities with opportunities for plenty of personalisation.

"By working closely with our international partners, as well as creating immersive entertainment attractions featuring blockbuster movie properties, we expect guests in the Greater Bay Area to enjoy sensational experiences with their friends and families at Novotown."

There are currently a number of Lionsgate attractions in the offing globally, with a theme park planned for South Korea, another planned for the Philippines and an entertainment centre planned for New York’s Times Square, which is being worked on in collaboration with Spanish operator Parques Reunidos.

The Twilight Saga: Midnight Ride: Race with Jacob and the Black Pack wolves on a daring VR dirt-bike adventure through the moonlit woods. But beware, beyond these hallowed hills, a different kind of creature roams, and this one is out for blood
Gods of Egypt – Battle for Eternity: The world’s first purpose-built VR roller coaster, which sees guests soar like a god on this high-speed, VR roller coaster adventure through ancient Egypt
Hunger Games – Mockingjay Flight: Suit up and take flight alongside the rebellion on this action-packed adventure
Gods of Egypt marketplace: Featuring a wide range of specialty souvenirs, this bustling bazaar offers up exotic treasures, ancient antiquities, and prized jewels
John Tse, Chief Executive Officer of Novotown; Kelly Ryner, President of Thinkwell Asia; Larry Leung, Managing Director of Novotown
Lionsgate  Lionsgate Entertainment World  China  Macau  Thinkwell  Zhuhai Hengqin Laisun Creative Culture City Co  Selena Magill 
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