Fitness wear and apparel supplier Gymshark has revealed plans to open a large gym and innovation hub in order to help it with its product development.

The company will open the Gymshark Lifting Club, described as a creative hub combining "research and development and working out" in Birmingham later this year.

Gymshark has appointed design specialists Oktra to create the 55,000sq ft space, which will include a large, 20,000sq ft health club, a studio space for the new Gymshark fitness app, a 100-person auditorium, a R&D factory and several high tech photographic studios and.

The space is designed to be a base for Gymshark’s creative teams, providing "unique zones to try and test new ideas and products".

Ben Francis, Gymshark founder, said: "During our time in this industry we have had the pleasure of visiting and training at the best gyms in the world.

"Gymshark Lifting Club will see us combine our favourite parts of each of these gyms to create something which will serve as the ultimate home to anyone really interested in conditioning."