Industry tech business Mindbody has appointed Josh McCarter as president.

He was formerly CEO and co-founder of Booker, which was acquired by Mindbody in 2018 in a US$150m (€134m, £116m) deal.

In his new role, McCarter will be responsible for the company’s revenue-generating activities, including sales, marketing, customer services, business development, and corporate development.

“Josh’s profound knowledge of the wellness industry and deep understanding of our brand make him the ideal person to accelerate and execute our national and global growth strategies,” said Rick Stollmeyer, CEO and co-founder of Mindbody. “Josh is a proven leader who fully embraces our ambitious goal of creating the premier, global marketplace for fitness, beauty and wellness.”

"I’m looking forward to being more directly connected with the critical components of the company that drive our customer growth strategy," said McCarter, "as well as working with our partners and product team to better serve the tens of thousands of customers that depend on our software to run and grow their businesses.”

McCarter previously served as COO of SpaFinder, managing the company’s technology, operations and strategic initiatives. Before joining SpaFinder, he served as VP of international development and business development for online automotive marketing business, Autobytel.

McCarter graduated from UCLA and received his MBA from USC.