On-demand massage service, Soothe, has rolled out CBD massages to customers in Southern California.

The massage is available through the Soothe app to citizens of Los Angeles, Orange County, Inland Empire, Palm Springs and San Diego. The brand has also announced plans to expand the offer into other regions.

CBD products are used to treat stress and anxiety, insomnia, inflammation and chronic pain and are becoming increasingly popular in the industry. ISPA’s 2019 US Spa Industry Study claimed that nearly half (43 per cent) of its respondents feel CBD products and treatments will be the industry’s next big thing.

The study also revealed that a majority of participating US spas, 56 per cent, plan to add CBD offerings in the next two years. If realised, those plans would bring the proportion of US spas with CBD offerings up from 18 per cent to 74 per cent by 2022.

Jeff Bishop, Soothe’s VP of operations said: “Our CBD massages combine a unique variety of massage techniques, supplemented with the topical use of high-quality, FDA-compliant CBD products”.

The hemp-based, topical CBD lotions and oils used in Soothe’s treatments are non-psychoactive and within US federal limits, containing less than 0.3 per cent tetrahydrocannabinol, the psychoactive compound found in marijuana.