Emma Nowakowski has joined OM4 Organic Male and haia as global director, education and training.

Nowakowski has 23 years’ industry experience and previously worked at Kerstin Florian International, where she served in account services and education roles since 2014.

Nowakowski has also worked at Dermalogica and the International Dermal Institute.

She said: "We will change the narrative in raising awareness within the men’s health and grooming sector and set the stage for a new era in skincare."

CEO, Mike Bruggeman, said: "Emma brings a wealth of knowledge, skills and experience to the position as well as a commitment to service excellence in everything she does."

OM4 and haia also announced plans to expand its sales and education teams, moving to a dual regional education and account services model to provide one point of contact for partners’ needs.