Massage Heights has appointed industry veteran, CG Funk, to its leadership team.

Funk, who has more than 25 years of experience in the spa, beauty and franchise industries, has been named the company's senior vice president of culture and industry relations.

Prior to joining Massage Heights, Funk operated a boutique spa consulting business, working with companies in the wellness, spa and beauty sectors.

She also had a 10-year stint as VP of industry relations and product development for Massage Envy Franchising, where she played a key role in three brand acquisition sales.

Massage Heights is a spa franchise brand with operations in the US and Canada.

Susan Boresow, president and CEO of Massage Heights, said: "CG brings a passion for the massage and spa industry that is unmatched, with vast knowledge and experience which will key in shaping the future of Massage Heights.

"Massage therapists and estheticians are the heart of our brand and having someone who can steer the recruitment and retention strategies to enhance the culture of Massage Heights is paramount to our success.

"I'm confident having a leader of CG's calibre will prove to greatly impact our growth and sustainability."

In her new role, Funk will be responsible for company-wide strategies and programmes relating to recruiting, retention and "promoting a positive and rewarding employee culture".

Funk said: ""First and foremost, I am a massage therapist and have held a license to practice for 30 years.

"I hold a deep belief in the healing power of therapeutic touch provided through massage and skincare services.

"I greatly respect the work of massage therapists and estheticians and know that, through their skilled hands and compassionate hearts, they make a difference every day in health and wellbeing of our guests.

"I'm honoured to be joining the Massage Heights leadership team and look forward to working with the national office and franchisees to create a profitable and positive future."