Intelivideo has signed a partnership deal with software specialist ABC Fitness Solutions, which will expand the reach of Intelivideo's digital fitness platform in North America.

The companies have agreed to jointly develop and market Virtual Classes by Intelivideo – a new, integrated solution between ABC Fitness Solutions' club management software and Intelivideo's video on demand (VoD) fitness platform.

As a result, ABC's clients will be able to utilise the Intelivideo platform, giving them direct access to content development services and digital fitness expertise.

The integration will allow health club and studio operators to combine in-club and digital memberships, creating a hybrid offer for their facilities.

Adam Zeitsiff, president and CEO of Intelivideo, said: "Facilitating the fitness industry's adoption of a hybrid model is our roadmap, and ABC Fitness Solutions is both a proven leader in our industry and a strong innovator in fitness technology solutions.

"This partnership will provide thousands of clubs across North America with a best-in-class solution that can be efficiently deployed for both in-club and virtual fitness options for members."

ABC Fitness Solutions CEO, Bill Davis, added: "Giving clubs the ability to provide live and on-demand workouts for their members is an integral piece of a comprehensive club management solution, and nobody does it better than Intelivideo.

"I'm very excited about this partnership and think it will add tremendous value to our customers and their members as club operators re-imagine their digital offering capabilities."