Trib3 is making a play for the lucrative US fitness market.

The franchised boutique operator has become a member of the International Franchise Association (IFA), which will facilitate and support its plans to take its franchising model into the US.

Trib3 currently has studios in the UK, Spain, Netherlands, Ireland and Finland and has secured franchise deals for more than 60 sites.

As part of the plans, the company has also appointed Rob Barker – who recently announced his departure from Precor and Peloton – as a non-executive director.

Working closely with Trib3 CEO Kevin Yates and the Fisher Family – the founders of Holmes Place who have a controlling stake in Trib3 – Barker has been tasked with supporting and advising the executive team and franchise partners through a period of expansion.

Kevin Yates said: “It's rare to come across someone with the sort of breadth and depth of leadership experience that Rob has in large sporting goods and fitness businesses, so the whole executive team feels privileged to start working with him.

"Rob´s experience is truly global and will be invaluable in helping Trib3 to strategise and structure its international expansion through franchising.”