A new environmentally-friendly treadmill, which designers claim reduces energy consumption by 40 per cent, has been launched by Technogym.

The Run Now machine has been certified by TUV, which corroborates Technogym's claims that the treadmill offers the same or better performance as others in the same category, but consumes less energy.

Run Now is the result of a year's worth of research and has been launched as part of Technogym's Excite+ line.

Other new features include an adjustable display stand - to improve visibility and reduce dazzle - and the "ready to run" safety device, which uses a light system to tell users when it is safe to step on the belt.

Technogym says that the machine is part of a wider plan to develop green products with a view to creating a self-sufficient gym, powered by people doing physical exercise.