Dame Kelly Holmes has been announced as the new ambassador for fitness supplier Physical Company’s new Apex gym floor training programmes.

The double Olympic gold medallist will represent the high intensity group training solution and is also offering insight and advice on the programming.

Apex is a series of six, 30-minute gym-floor sessions delivered by gym instructors and personal trainers to groups of up to 12 members. Clubs can choose as many of the programmes as fits their demographic and Physical Company provides face-to-face training to get them up and running. Additional training cards and an online exercise library provide extra content and help gyms prepare for new sessions – which are introduced every 12 weeks.

“I like the way Apex gives people the opportunity to work in a group environment with a range of different exercises and a variety of equipment,” said Holmes.

“The programmes include excellent instruction by the trainers which I think is missing a lot in group training at the moment.”

The functional training concept is currently in use across 13 sites operated by Freedom Leisure and Physical Company hopes the addition of Holmes will help Apex further boost its presence in the market.

“We are delighted to be working with Kelly Holmes and her insight into our programming and feedback has been really helpful,” said John Halls, Physical Company MD.

“Apex is a great solution for both members and club managers. Gym users gain by training in a fresh new way with a high level of motivation from the personal training aspect, while clubs can offer an enhanced member experience and maximise the use of their gym floor and functional training areas.”