Celebrity trainer Mark Anthony has launched a new flagship site in Aylesbury for his growing Rush Fitness chain of gyms.

The independently-owned Rush clubs are a low-cost, no-contract proposition, with a notable emphasis on group fitness. Having launched the first two sites – Uxbridge and Southend – in 2013, the new opening marks the third Rush Fitness gym, with locations in Birmingham and London Woolwich expected to follow.

For the flagship Aylesbury site inside a shopping centre, leisure design and build specialist Createability transformed the space into a 1,000 sq m (10,764sq ft) gym. More than £730,000 was invested in the site, which boasts 120 CV and strength stations, a free weights zone with dumbbells up to 50kg, a large functional training area and two group exercise studios. Intenza supplied the bulk of the CV equipment and Matrix provided the strength kit, while the gym also features Concept 2 rowers and Jordan free weights.

Anthony previously owned his eponymous club in Notting Hill – where he trained celebrity clients including Katie Price, Billie Piper and Lucy Mecklenburgh – before selling the site to Heartcore Fitness in July 2014 in order to focus on Rush.