Magicline gym management software – the system used by RSG Group – has been launched globally in English by owner, The Sport Alliance Group.

Originally founded in Germany, Sport Alliance announced its expansion into Spain in 2020, while operators in France and Italy have been using Magicline since May this year.

RSG studios in Europe run on Magicline, so one of the first gyms to use the global Magicline version will be RSG's John Reed club, which opens in London soon.

Sport Alliance GmbH has over 4,200 clients, including RSG Group, Clever Fit and Bodystreet.

"As a successful software provider in the European market, we now want to help gym operators worldwide with the digitalisation of their fitness and sports facilities.", said Sport Alliance CEO, Daniel Hanelt.

Maike Kumstel, business development manager, says: “The strong partnership with a global player such as RSG gives us the opportunity to set a benchmark in new countries. However, we also work with small independent studios that are future-oriented, ambitious and keen to scale.

"Our mission is to accelerate the gyms' businesses by digitalisation. Our ultimate goal is to revolutionise the fitness industry with our customers globally”.

The first 50 new international customers will have the option to use Magicline at no cost for a year and with a 50 per cent discount in the second year when signing up for a two-year Magicline license.

The company’s portfolio also includes fitness website and training app, MySports, bedarf.de, which specialises in the purchase of goods for fitness studios and Eurofit24 and PayDue, two brands which focus on factoring and receivables management in the fitness industry.