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The Simpsons go for a ride at Universal

By Tim Nash    24 Apr 2008

Universal Studios Hollywood and Universal Orlando are set to be taken over by The Simpsons next month when they each unveil a new ride based on the hit TV series and blockbuster film.

Developed in collaboration with Simpsons creator and executive producer Matt Groening and executive producer James L. Brooks, the ride, the first ever based on the series, will feature many of its characters voiced by the original actors.

Guests on the ride will be joined by Homer, Marge, Bart, Lisa and Maggie as they explore a fantasy amusement park dreamed up by Krusty the Clown.

"The ride is designed to duplicate the Simpsons home-viewing experience, only at high speed and with lots of screaming," said Groening.

“Universal takes the most popular characters in blockbuster movies and hit TV shows and creates fun, exhilarating entertainment experiences,” said Tom Williams, chairman and CEO of Universal Parks & Resorts.

“With its unique sense of humor and enormous popularity, The Simpsons is a perfect complement to our brand of entertainment.”

The ride has been designed to be as environmentally-friendly as possible, with new lighting, electric motor drive and software technology being used to save on energy consumption.

The move is part of the theme park operator’s Green is Universal initiative, which was launched last year to ‘heighten environmental consciousness through all the company’s operations’.

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