Tired shopping centre site transformed into vibrant leisure hub with gym, bowling alleys and climbing wall
Eldon Leisure Centre in the heart of Newcastle’s Eldon Square Shopping Centre has been given a major £3m makeover to transform the 1970s site into a modern leisure hub.
Facilities development specialist Alliance Leisure partnered operator North Country Leisure (NCL) to bring the project to fruition. Having secured a competitive tender for the long term asset transfer and operation of the facility, NCL needed to produce an innovative and sustainable scheme to regenerate the site and future-proof its facilities. Designs for the project were produced by Birmingham-based architects Bignell Shacklady Ewing.
Phase one of the five-month scheme saw the fitness centre transformed into a brand new 12,000sq ft (1,115sq m) 145-station gym, containing equipment from a number of sources. The facility also features a dance studio and a group cycling studio.
In addition to the gym overhaul, Eldon Bowl – once an indoor bowling green – has been transformed into a 10,000sq ft (929sq m) eight-lane, ten-pin bowling facility.
Meanwhile, phase two of the project saw half of the ageing six-court sports hall converted into a new Vertigo Adventure Climbing facility, alongside the introduction of a significant Adventure Play provision, plus a newly-created modern café and dining areas.
“In partnership with North Country Leisure we have successfully transformed an ageing and costly facility into a highly-innovative sport and leisure destination for all ages,” said Alliance Leisure business development manager James Foley.
“In a challenging environment and short space of time we have delivered a smooth, efficient facility transformation that will inspire the local community to enjoy regular physical activity and most importantly have fun along the way. A financially sustainable development has also been created for the Trust.”

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