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Tone Leisure rebrands

By Tom Walker    10 Nov 2010

Tone Leisure has been renamed Tone as the trust is looking to reflect its community outreach work as well as its management of leisure centres.

The Somerset-based leisure trust currently operates 11 community leisure facilities, but is keen to highlight and expand its community development programme.

Tone has also replaced its "passionate about leisure" strapline with "helping you feel good".

The changes are part of a strategy to extend its services outside leisure and increase the number of partnership opportunities and non-leisure contracts as local authorities are facing cuts in their leisure budgets.

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