Appointment: Steve Nelson promoted to MD of Serco Leisure

01 Jul 2026

Steve Nelson takes up the role of managing director of Serco Leisure today (1 July ... more

Architecture: Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre

01 Jul 2026

Populous has unveiled the design for the National Tennis Centre at Qiddiya City, Saudi Arabia ... more

Myzone report shows importance of longevity and social connection

30 Jun 2026

Longevity is the most important motivator for today’s exercisers and social connection is key, according ... more

Breaking news: Industry mourns the loss of Les Mills, a founding father of fitness

29 Jun 2026

Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ... more

Mental health: New CIMSPA standards upskill coaches and swimming teachers in mental health

25 Jun 2026

In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ... more

Swimming: Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group

23 Jun 2026

Sea Lanes Canary Wharf has officially opened. The 50-metre, six-lane pool, which uses the natural ... more

Urban regeneration: FaulknerBrowns designs sustainable new wellness centre for Newcastle

23 Jun 2026

After some delays, work on Newcastle’s £28.9 million wellness centre at West Denton is underway ... more

Rehabilitation: Good Boost says its exercise programmes offer a viable alternative to traditional physiotherapy

22 Jun 2026

Good Boost’s digital exercise programmes are helping adults with MSK at a lower cost than ... more

Breaking news: Fitness sector cautiously optimistic as Andy Burnham aims to be PM

22 Jun 2026

With Prime Minister, Keir Starmer, announcing his resignation this morning and Andy Burnham as a ... more

New opening: Design-led Koru Health Club combines high-performance training with recovery

22 Jun 2026

Koru Health Club launched recently within Luxembourg’s multi-experience destination, GRID X, which combines culture, retail ... more

Event: Elevate taps a wide range of critical industry trends

19 Jun 2026

Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200 ... more

AI: AI is top of the agenda at Elevate 2026

18 Jun 2026

Elevate Arena is underway at London's Excel and the hot topic of AI was the ... more

Public sector: Ebbsfleet Healthy New Town celebrates the opening of the Weldon Wellbeing Pavilion

16 Jun 2026

Freedom Leisure and Ebbsfleet Garden City Trust have opened the £13 million Weldon Wellbeing Pavilion ... more

GLP-1: Global industry organisations join forces to call for physical activity to be embedded into GLP-1 care pathways

15 Jun 2026

International industry lobbying associations are calling for physical activity and strength training to be deeply ... more

Running: Technogym and World Athletics team up to launch the Run X World Treadmill Championships

05 Jun 2026

Technogym has announced the launch of the Run X World Treadmill Championship, the first world ... more

Public sector: Charitable trust, Mytime Active, tackles loneliness

05 Jun 2026

Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ... more

Wellness: Tewinbury Farm Hotel launches fitness and wellbeing offering

01 Jun 2026

Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ... more

Mixed-use: Work gets underway on Madrid's €800 million leisure complex

01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ... more

Breaking news: PureGym tackles doomscrolling with joy strolling

29 May 2026

PureGym is encouraging people to step away from their screens and go for a walk, ... more

Health: Small lifestyle changes yield huge benefits for heart health, says research

29 May 2026

Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ... more

More news: (showing 1 - 20 of 13982)

Tool helps to quantify sponsorship investments through social media

By Tom Anstey 26 Jun 2013

Social media research company Fizziology has launched a new research tool which can track the effect that each win, loss, scandal and signing has on the value of a fanbase throughout an entire season.

The Fan Value Score (FVS), will allow brands to look beyond viewership and attendance to better determine the value of their sponsorship investments.

Currently available for the English football Premier League (EPL), the FVS releases a syndicated monthly report that calculates the value of an EPL club's fanbase based on volume and sentiment of social conversation indexed against a club's primary sponsorship value.

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Appointment: Steve Nelson promoted to MD of Serco Leisure

Architecture: Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre

Myzone report shows importance of longevity and social connection

Breaking news: Industry mourns the loss of Les Mills, a founding father of fitness

Mental health: New CIMSPA standards upskill coaches and swimming teachers in mental health

Swimming: Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group

Urban regeneration: FaulknerBrowns designs sustainable new wellness centre for Newcastle

Rehabilitation: Good Boost says its exercise programmes offer a viable alternative to traditional physiotherapy

Breaking news: Fitness sector cautiously optimistic as Andy Burnham aims to be PM

New opening: Design-led Koru Health Club combines high-performance training with recovery

Event: Elevate taps a wide range of critical industry trends

AI: AI is top of the agenda at Elevate 2026

Public sector: Ebbsfleet Healthy New Town celebrates the opening of the Weldon Wellbeing Pavilion

GLP-1: Global industry organisations join forces to call for physical activity to be embedded into GLP-1 care pathways

Running: Technogym and World Athletics team up to launch the Run X World Treadmill Championships

Public sector: Charitable trust, Mytime Active, tackles loneliness

Wellness: Tewinbury Farm Hotel launches fitness and wellbeing offering

Mixed-use: Work gets underway on Madrid's €800 million leisure complex

Breaking news: PureGym tackles doomscrolling with joy strolling

Health: Small lifestyle changes yield huge benefits for heart health, says research

Tool helps to quantify sponsorship investments through social media

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