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Tool helps to quantify sponsorship investments through social media
By Tom Anstey 26 Jun 2013
Social media research company Fizziology has launched a new research tool which can track the effect that each win, loss, scandal and signing has on the value of a fanbase throughout an entire season.
The Fan Value Score (FVS), will allow brands to look beyond viewership and attendance to better determine the value of their sponsorship investments.
Currently available for the English football Premier League (EPL), the FVS releases a syndicated monthly report that calculates the value of an EPL club's fanbase based on volume and sentiment of social conversation indexed against a club's primary sponsorship value.
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