Total Fitness grew revenue by 15 per cent year-on-year in 2024, to £46.1 million, thanks to expansion, high member engagement and operational efficiencies.

Record membership levels were achieved, as well as a 19 per cent increase in total visits to clubs in the 12 months to June 2024. Total paying members reached record levels in January, following the best month on record for new joiners. EBITDA also increased by 14 per cent, to £5.8 million.

The mid-market operator has 16 locations across the north of England and Wales, offering large-format clubs with extensive gym and swimming facilities at a competitive price. Last year it implemented a growth strategy that involved major renovations at Hull, Lincoln and Wakefield clubs; the introduction of new membership propositions; the launch of a Swim Academy for children, and the Women’s Gym concept in Wilmslow, which was the company’s first new club in 19 years and has been followed by a second location.

Chief Financial Officer, Tom Rayner, says: "Our growth in 2024 underscores the importance of creating a quality, spacious, and inclusive environment for our members. We know that the more frequently people engage with their health club, the more it becomes a non-negotiable priority in their monthly budget. This resilience is reflected in our continued financial success and our ability to invest in new initiatives that further strengthen the member experience."

Looking ahead, there are plans for further capital investment and continued expansion of small-format clubs.

"Our strategy remains clear: delivering high-value, full-service fitness experiences at an accessible price point,” says Rayner. “With further investments planned for the year ahead, we are confident in our ability to drive continued growth while reinforcing our position as a market leader in the mid-market fitness sector."