Budget hotel operator Travelodge is launching a new hotel format as part of efforts to offer guests "more style and choice".

The new Travelodge Plus format will be rolled out through an investment of around £10m at hotels in Brighton, Edinburgh, Gatwick Airport, London, York and at the group’s largest ever new build hotel, a 395-room hotel in the City of London.

The Travelodge Plus properties will offer a distinctive choice of rooms priced at around £5-£10 more than rooms in the standard Travelodges.

Described as "budget chic", the standard rooms will feature a 'tranquillity zen’ colour scheme and king-size Travelodge Dreamer beds, while the SuperRooms will also include Hansgrohe Raindance showers, in-room coffee pod machines and a range of technology options.

“Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type," said Peter Gowers, Travelodge CEO.

"The launch of Travelodge Plus helps us offer that little bit more choice for those who want it, while staying true to our mission to be the favourite hotel for value.”