Online beauty and wellness booking company Treatwell has recently partnered with Apple Maps to allow its users to easily book appointments directly within the mobile app.

The deal means all iOS device users can use Apple Maps to book an appointment at any Treatwell partner spa or salon across Europe, at any time and from anywhere.

Treatwell says this integration offers a further simplified experience for users who’ll now be able to find the salon that best suits their needs by quickly choosing it based on location on the map. Plus, the organisation believes the update represents a further option for its partner salons, which will have a new option to reach more clients and get even more bookings.

Treatwell says it’s the first beauty and wellness services marketplace in the world to offer this functionality to users and salons.

"We’re constantly looking for innovations that improve people's booking experience and bring even more value to our partner salons,” says Alessandro Bruzzi, chief product officer at Treatwell.

“We know that the latter choose us because they know they can count on a group that gives them access to the widest online visibility in Europe, and on a team that works tirelessly to guarantee a management software that is always interconnected and capable of covering a 360° management of their business."

Treatwell already offers its users the option to secure appointments via its website and app as well as booking via Reserve with Google and Meta (Instagram and Facebook).

Earlier in 2022, the Anglo-Italian brand ​​merged with salon management software Uala. This expanded Treatwell’s workforce to include more than 800 employees and extended its presence to reach the following countries: Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, The Netherlands, Portugal, Spain, Switzerland and the UK.

The company manages around 100 million appointments each year and provides management software to more than 50,000 partner salons.