Brand development specialist IBML has started work on an international brand licensing drive on behalf of women's fitness wear brand USA PRO.

The primary aim of this is to source suitable licensing partners for USA PRO in various product categories such as watches, sports equipment and shoes.

Ben Fell, marketing manager of IBML says: "The brand has huge potential in terms of national and international growth and this can be achieved in part through strategic licensing agreements with appropriate commercial partners."

Although originally designed to provide fitness and leisure wear, USA PRO now also offer ranges for yoga and Pilates.