Fashion designer Victoria Beckham has indicated she may move into the wellness market, potentially mounting a challenge to Kourtney Kardashian’s Poosh and Gwyneth Paltrow’s Goop empires.

Beckham launched a new make-up brand, Victoria Beckham Beauty, recently, and hinted there is more to come, saying: “I talk a lot about my lifestyle, the vitamins I take and about the working out, so that’s what’s next – wellness. It’s not about skincare that makes you look younger, it’s about being the best version of yourself”.

Victoria Beckham Beauty was launched at London Fashion Week, with the strapline: ‘a clean beauty movement for a life in motion’.

Beckham is mainly known for her fashion brand, however, she delved into the world of beauty in 2016/2017, when she collaborated with Estée Lauder.

Beckham developed the new Victoria Beckham Beauty brand with Sarah Creal – former global head of make-up marketing and product development at Estée Lauder – who is co-founder of the new VB brand.

Creal worked with Beckham during her collaboration with Estée Lauder in 2016/2017.

“I want to take care of women inside and out,” Beckham has said, “Providing them with the must-have items in wellness, skincare, makeup and fragrance that I feel I need in my own life”.

Beckham says the new company is ‘committed to formulating all products with safety, transparency, education, and inclusivity.’ The brand also emphasises sustainability, the use of minimal plastic, post-consumer and recycled materials.

Speaking at London Fashion Week, Beckham said the launch is just the beginning of a new phase of development for her company and ‘just scratching the surface’ of what is to come.

“I always say it’s about living a really healthy lifestyle,” she explained: “I like to have fun – I like a glass of wine – but I also really look after myself.”