The board of directors overseeing Irish marine skincare and spa brand Voya has named Serina Sandhu as the brand's new head of global sales.

Sandhu has worked in the cosmetics industry for 16 years, having worked on a global level for the past eight years for brands such as Charlotte Tilbury and Natura Bisse.

‘‘We’re fortunate to have found someone of Serina’s experience and calibre to lead Voya,” said Mark Walton, Voya MD, “her effective leadership style and integrity aligns with our brand culture. We’re confident she will accelerate the brand in the right direction.”

Sandu will support the Voya founders in strategising and expanding the business on a global level.

She will also form part of the executive leadership team and have global responsibility for overseeing the successful direction, planning and execution of all aspects of Voya’s strategic growth plan.

According to Voya, Sandhu’s proven track record and experience in developing and implementing innovative strategies to drive revenue will be highly valuable as it continues to elevate its spa and retail service offerings.

With over 150 retreats globally, Voya recently revealed that its Q2 2021 results have already made company history with significant growth.

Looking forward, Sandhu has already secured an increase in new revenue channels for Voya via e-commerce platforms and will be working to further strengthen its global spa portfolio in 2022.

“I’m grateful to be joining such a fantastic company filled with talent and innovation,” she commented. “I’m excited for what is to come in the near future.”