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Free gym membership for 11- to 16-year-olds in Manchester

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Manchester City Council has launched an ambitious programme to offer free gym memberships and access ... more

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Trade associations from around the world have joined forces to lobby governments and health systems ... more

Breaking news: Duncan Jefford is the new MD of Everyone Active as David Bibby announces retirement

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Fit Tech: Myzone says it's adding strength training to the mix with HFA announcement

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Myzone has unveiled three product innovations that are in development as part of its expanding ... more

UK Active announces Cameron Saunders as its new CEO

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The UK’s trade body for the physical activity sector, UK Active has announced that Cameron ... more

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Warwick Castle to launch Merlin attraction

By Pete Hayman 04 Feb 2011

Merlin: The Dragon Tower is to open at Warwick Castle in April

Warwick Castle has announced that a new attraction inspired by the BBC television show, Merlin, is to launch in April.

The Merlin Entertainments Group-operated castle is working in partnership with show creators and executive producers Johnny Capps and Julian Murphy from Shine TV and FreemantleMedia Enterprises (FME) to create the themed experience. Merlin: The Dragon Tower is to be the first attraction to be inspired by the drama and will feature a magical mirror at the heart of the space to allow visitors to interact with The Great Dragon.

Warwick Castle general manager Tim Harrison-Jones said: "This will be an exceptional visitor attraction, completely in keeping with our reputation as Britain's ultimate castle and designed to wow visitors young and old. "We are the first attraction globally to have the rights to use the Merlin brand and it will be perfectly executed."

FME vice president of brand licensing and retail Pindy O'Brien added: "We're delighted to be working with Warwick Castle to give fans a whole new way to engage with Merlin off screen."