The team behind Cornwall’s Watergate Bay Hotel has kicked off the development of a collection of destination boutique hotels.

The Another Place brand will be independent of the family-owned Watergate Bay – which has its own surf beach and is home to Jamie Oliver's 15 Cornwall restaurant – but will implement the same distinct approach to hospitality.

Sites are being sought in "fantastic locations", which lend themselves to a mix of active and social relaxation.

The first acquisition is Rampsbeck Hotel on Ullswater. Set in 18 acres of the Lake District National Park, the 19-bed four red-star hotel has a spectacular quarter of a mile of lake frontage, coupled with a strong reputation for service and food. There are plans to develop additional bedrooms and social spaces at Rampsbeck.

“Every property in the Another Place collection will be characterised by a fantastic location and our own unique mix of active, social and relaxing hospitality,” says Will Ashworth, founder of Another Place. “We intend to appeal to both current and new visitors, always staying true to the spirit of Ullswater.”

Another Place has already identified the second site for the collection. Royal William Yard in Plymouth will be a 60-bed urban boutique hotel. Occupying a Grade 1 former naval victualing building, the hotel is being developed in conjunction with Urban Splash and Plymouth City Council.