Corporate wellbeing service provider Intenz (High Five Health Promotion)
has created a new virtual gym concept - ìts my life - launched last month in the
Netherlands, Finland and Sweden.

The concept is based on an accelerometer-style activity monitor, which records steps taken, distance covered, activity time and calories burned. Data is then downloaded to a website, with personal trainers/coaches able to access the information and provide advice and motivation.

Primarily a corporate offering, companies will pay €200-300 per year, per person for the software licence, activity monitor and personal coaching on behavioural change.

The website also offers tips and other content to help participants develop a greater awareness of their exercise habits, and to encourage them to exercise more. The product will be rolled out to Germany and Belgium in April, and to other European markets in the second half of the year.