KidZania signs deal for first UK location
KidZania, the Mexico-based educational theme park concept, has signed a license agreement with Longshot Kids to open its first location in the UK within the next two years.
Longshot Kids is an affiliate of Longshot, a company led by entrepreneurs Ollie Vigors and Joel Cadbury and former owner of private members establishment, The Groucho Club.
London's KidZania joins a development pipeline featuring sites in Kuala Lumpur, Malaysia; Santiago, Chile; and and Sao Paulo, Brazil - all of which are scheduled to open this year.
The educational concept provides children between the ages of four- and 12-years-old with a realistic city environment and nearly 100 role-playing activities to cater for a range of abilities.
Children "work" across a number of jobs and earn kidZos, the concept's own currency, to then spend on services throughout the KidZania city.
KidZania chief executive officer Xavier Lopez said; "London is a flagship European market for KidZania, and we have a brilliant and creative partner in Longshot."
Cadbury added: "It is a privilege to bring this unique educational and entertainment experience to the children of Great Britain."
Details: www.kidzania.com
Image: KidZania Koshien, Japan – Masahiko Ohkubo/flickr.com

Duty Manager
Duty Manager
Recreation Assistant (Dry Site)
Team Leader (Dry Site)
Community Activator Coach Apprentice
Membership Advisor
Customer Service Advisor
GP Exercise Referral Instructor
Activity and Wellbeing Coordinator
Food & Beverage Assistant
Company profile
Directory
Featured Supplier
Property & Tenders
Company: Lee Valley Regional Park Authority
Company: Newmark
Company: EiA Real Estate
Company: Savills
Company: University of Oxford







