Image: ROM aims to become "more public-focused"

The Royal Ontario Museum (ROM) in Toronto, Canada, has revealed its aim of becoming a "more public-focused institution" following the implementation of its new strategic plan.

A first phase of the implementation will feature a reorganisation of staff members, leading to the creation of a new section dedicated to visitor engagement headed by a deputy director.

ROM is also looking to reduce salary and benefits costs by 10 per cent, achieving savings of CA$3m (US$3m, EUR2.4m, £1.9m) a year. The staff plan is to be finalised in September.

The reduction in staff costs is to contribute towards the museum's efforts to lower debt, offer additional funds for investment in support of the new plan and allow for greater flexibility.

Among the initiatives planned to complement of the strategic plan are the enhancement of the visitor experience and improvements to the technological infrastructure of ROM.

A spokesperson said: "ROM is implementing a new strategic plan that will transform the museum into a more public-focused institution, in particular giving better access to its research and curatorial expertise."

Click here for more information about ROM's new strategic plan.

Image: Aviad2001