LA fitness has promoted Sam Theyers to the role of national head of fitness for the 47-club chain.

Theyers, who has been with LA fitness since April 2013, took up his new role on 1 October, after a successful year as regional sales manager for the South.

He has been in the fitness industry for nearly 15 years, starting as a personal trainer and group fitness instructor with Les Mills in his native New Zealand. Theyers has a Bachelor’s degree in Exercise Prescription, Management and Sports Science and Level 3 Diplomas in Sports Nutrition, Nutritional Therapy and Life Coaching.

Theyers will be leading the training team at LA fitness, reporting directly into COO Arthur McColl. He will be instrumental in introducing and training the teams across the business to ensure the business delivers an enhanced fitness experience to its members with the latest training techniques and trends. He is also managing the roll out of key new product developments and classes across the chain.