Leading Asian operator the Pure Group recently unveiled its 12th location: its first hybrid club that brings together the expertise of its existing Pure Yoga (six) and Pure Fitness (five) operations.

Pure South–The Pulse is located in Hong Kong and offers spacious yoga and group fitness studios, with nearly 100 classes a week; new options include Aerial Yoga and Wall Rope Yoga. There are also special classes such as Spartan Training, Handstands, Tabata and Mobility, as well as outdoor training on the beach.

Fitness facilities include a gym with a 30m running track, dedicated boxing and kickboxing area, a free weight area with Olympic platform, and a gymnastic movement training area with Erhard equipment.

In line with its holistic approach, lifestyle coaching is also available. An on-site nood food (the chain's own health brand) juice bar offers organic refreshments, and a retail area sells the Pure Apparel active yoga wear.

The Pure Group is also one of the first to pilot Les Mills’ new Immersive Fitness concept, installing a 270 degree, three-walled screen. In addition to this Hong Kong pilot, screens have been unveiled in Paris (CMG Sports), Los Angeles (24Hour Fitness) and London (DLL).