Champion heavyweight boxer Anthony Joshua has been announced as the latest high-profile athlete to front a forthcoming campaign to encourage the nation to become more active.

Joshua, who stopped Dominic Breazeale on Saturday night to extend his perfect record to 17 knockouts in 17 wins, will be the face of forthcoming Lucozade Sport campaigns to promote physical activity. The signing of the Olympic gold medallist comes just weeks after Spurs striker Harry Kane was also named as an ambassador.

Joshua revealed he was eager to support the campaign as inspiring a more active nation is a mission close to his heart.

“Everything I have achieved originates from a strong foundation of fitness and I pride myself on working hard in and out of the ring,” said Joshua.

"There’s so much more to it than boxing training and I’m excited to have the opportunity to share with others how to get the most out of their bodies.”

Health Club Management understands that a more developed campaign with additional ways to encourage activity will be unveiled shortly.