Alexia Brue and Melisse Gelula, founders of US-based wellness media firm Well+Good, will deliver the keynote session at the Global Wellness Summit (GWS) in October.

Since launching Well+Good in 2010, Brue and Gelula have built the startup into a leading media company dedicated to the US wellness scene.

The Well+Good annual trends forecast aims to predict emerging wellness practices – and has so far highlighted trends such as “athleisure” and the juicing trend.

In their Summit keynote, the pair will provide insight into how millennials are now disrupting the wellness travel market.

Sharing results from a new survey – detailing how seven million millennial women travel – they will analyse the “very different things” millennials want in their wellness getaways, compared with Boomers.

“The wellness market is booming in cities far beyond New York and LA, with barre studios, avocado toast and smoothie bars becoming a true global phenomenon in 2017,” said Gelula.

“And we’re excited to present on future transformations in wellness travel. For instance, if spas were once ‘fix-me!’ destinations for boomers who knew little about wellness, modern consumers – especially millennials – increasingly have their own very sophisticated wellness tastes.

“The result: far more people now travel to deepen their existing wellness practice, rather than have their wellness light switched on.”

The GSW will be held at Palm Beach, Florida from 9 to 11 October 2017. For more information on the event, click here.