International luxury travel network Virtuoso is launching an experiential event – the Virtuoso Wellness Zone – at its Virtuoso Travel Week in Las Vegas this month.

The event began yesterday, 7 August, and extends over 6,000sq ft (557sq m) at the Aria Resort & Casino. Experiences on display will include custom blending of aromatherapy butters, a traditional Mexican ritual energy cleansing, paddle-boarding yoga instruction, a Thai massage employing silk strands, and a Turkish hammam demonstration with a customary soap foam washing.

Brands represented at the event include Ananda in the Himalayas, BodyHoliday Saint Lucia, Canyon Ranch, Carillon Miami Beach, Clinique La Prairie, Golden Door, Grand Hotel Quellenhof & Spa Suites, Guanajuato Tourism Board, Lake Austin Spa Resort, Lefay Resort & Spa Lago di Garda, Miraval Resort and Spa, Rancho La Puerta, Schloss Elmau, Six Senses, The Ranch Malibu, Un-Cruise Adventures, Uniworld Boutique River Cruises and VeraVia at The Park Hyatt Aviara.

“Simply defined, wellness travel encompasses physical, mental and social well-being, as well as spiritual health,” said Albert Herrera, senior vice president of global product partnerships at Virtuoso. “There’s no doubt that this trend will continue to flourish. Through our Virtuoso Wellness community, we can connect like-minded individuals and develop a true community that, through regular interactions and peer-to-peer collaboration, can share knowledge, develop expertise and ultimately work together to better serve consumers seeking health travel experiences.”