Wellverse launched in London this week, offering access to seven London locations across its three brands: Frame, Flow and Rowbots. 

Flow offers a range of yoga, Pilates, barre and strength and sculpt classes, including infrared mat Pilates and yoga,.

Rowbots is a rowing concept – 50-minute classes that combine rowing with floor-based training in structured intervals, alongside dedicated strength training sessions. It places equal emphasis on physical performance and mental conditioning.

Founded by Joan Murphy and Pip Black in 2009, Frame was acquired by Wellverse last year. It offers a varied mix of group exercise spanning dance cardio, rebounding, yoga, sound baths, high-intensity workouts and pre and post-natal fitness.

Wellverse co-founder, Greg Zimmerman, says: “Wellverse was created to solve a problem we kept coming back to – fitness in London is incredible, but it’s fragmented. People are forced to choose between disciplines, locations or memberships, when in reality, they want variety and flexibility. Wellverse removes that friction entirely, giving people one place to access everything, and the freedom to move however they want, whenever they want, across best-in-class brands.”

Sam Green, co-founder, Wellverse, says: “What’s been missing from the industry is a system that reflects real behaviour. People don’t train the same way every day – sometimes you want intensity, sometimes recovery, sometimes something completely new. Wellverse is designed around that mindset, bringing different modalities, communities, and experiences into one ecosystem so people can build a routine that is both sustainable and adaptable over time.”

There are five Frame locations (Victoria, Shoreditch, Angel, King’s Cross, Hammersmith), one Flow site at Tottenham Street and one Rowbots site at Fitzrovia.

There are four membership tiers – six classes (£120); eight classes (£152), 12 classes (£195) and 31 classes (£225) per month. Class packs and single credits are also available.