Xponential Fitness has signed a master franchise agreement in France for its Club Pilates brand.

The deal marks Xponential's entry to the French market and becomes the 19th country in which the franchised fitness business now has a presence.

The master franchisee agreement with TCMP Fitness – and its partners, Susan and Chris Fichaud – sets out plans to open a minimum of 75 Club Pilates studios in France over the next 10 years.

TCMP Fitness also recently signed master franchise agreements to develop Club Pilates in Ireland and Switzerland.

According to John Kersh, chief international development officer of Xponential Fitness, the French deal is part of the group's plans to grow the Club Pilates brand across Europe.

It currently operates in Spain and Germany and has development agreements in place for Austria, Ireland, the Netherlands, Portugal, Switzerland, and the UK.

“France is the third largest fitness market in Europe and Club Pilates is perfectly suited to appeal to discerning French consumers looking for an outstanding workout and a supportive community of like-minded customers,” Kersh said.

“We have high expectations for Club Pilates in France and we are excited to continue to support Chris and Susan on their long-term development and franchising efforts.”

The news comes just days after another franchised fitness group, Self Esteem Brands, announced it was taking its Anytime Fitness brand to France after signing a master franchisee deal.